"Every team needs a Shari"
- Healthcare CEO after IĀ built a bunch of automations and saved $20K in contract costs
š HoĢfĆ°i Lighthouse
Cross-functional team player, customer champion, connector-of-dots.
With 16+ years of experience in digital leadership and driving engaging customer-centric campaigns, I focus on helping pioneer new marketing initiatives for businesses of all shapes and sizes. At the core of my professional ethos lies a commitment to innovation and cross-functional collaboration, facilitating seamless integration of marketing operations with sales, product, and data teams.Ā
I help turn marketing chaos into scalable systems, bringingĀ hands-on experience across the full tech stack, from design tools in the Adobe Creative SuiteĀ to CRMs like Braze, HubSpot, and Marketo, and analytics platforms like Tableau and SEMrush. I'm equally comfortable building automations across ActiveCampaign, Salesforce, ZapierĀ and theĀ dozens of other utilities that power modern marketing. As an email expert, I'm well-versed inĀ IP warming and GDPRĀ compliance standards, ensuring every send meets regulatory requirements and beats previous campaign benchmarks for CTR and ROI.
When I'm not optimizing workflows and delivering projects on time and in budget, you'll find me playing board games, hunting for thrifted treasure, catching live music, or exploring local street art.
When I'm not optimizing workflows and delivering projects on time and in budget, you'll find me playing board games, hunting for thrifted treasure, catching live music, or exploring local street art.
ā4.9Ā Uber / ā5.0Ā Lyft passenger rating